Software development for UK businesses and startups.
The UK is the easiest market we work with, and the reason is unglamorous: our working day overlaps with almost all of yours. Add proper handling of UK data protection and infrastructure hosted wherever you need it, and most of what makes offshore development awkward stops applying.
What working together actually involves
- Invoicing
USD as standard, with GBP arrangements available on request. Fixed quote against agreed scope.
- VAT
As an overseas supplier we do not charge UK VAT. B2B services are typically handled by your accountant under the reverse charge.
- Contracts
We work to your paperwork, including NDAs, data processing agreements and IP assignment.
- Overlap hours
Our working day covers most of a UK one. A same-day reply is normal, not a best case.
- Data residency
We deploy into your accounts, so you choose the region — UK or EU hosting where that matters.
The time-zone difference genuinely works in your favour
This is the practical reason UK projects run more smoothly than the distance suggests. India is a few hours ahead of the UK, so our working day covers most of yours with real overlap rather than a narrow window at the edges.
What that means day to day is that questions get answered the same day rather than the next one, a call can be arranged in your afternoon without anyone working unsociable hours, and work delivered while you sleep is waiting when you start. The compounding delay that makes some offshore engagements frustrating — one blocking question costing a full day — mostly does not occur here.
It also means the free prototype and the scoping call happen at civilised times for both sides, which matters more than it sounds when you are deciding whether to trust someone with a product.
Data protection is a design decision, not a checkbox
If you handle personal data about people in the UK or EU, where that data lives and who can reach it is an architectural question, and it is much cheaper to answer before the build than after.
Because everything deploys into your own cloud accounts, you choose the region. If your data needs to stay in the UK or the EU, we configure the infrastructure accordingly and it stays there — we are not routing it through systems of ours, because we do not run any in the request path. Access is through your credentials, which you control and can revoke at any point.
The same question arises with AI features and deserves a straight answer. Sending personal data to a model provider is a processing decision with consequences, so it gets designed rather than assumed: what is genuinely necessary to send, whether it can be redacted or pseudonymised first, which provider and region handle it, and whether a self-hosted open-weight model is the better answer for that particular feature. Tell us during scoping if you are under specific obligations and it shapes the design rather than being retrofitted.
What UK clients tend to build
A common engagement is an established business whose operations run on spreadsheets, a legacy system, or a process nobody has revisited in years, wanting a proper internal tool or customer-facing platform — and increasingly, sensible automation on top of it rather than an AI feature for its own sake.
The other frequent shape is a startup that needs a real MVP rather than a prototype: something that can take payments, hold real customers, and be extended by whoever they hire once funded. Both benefit from the same thing, which is a fixed scope agreed in writing and a quote that does not move unless the scope does.
Either way you get the deployment into your own accounts, the documented repository, and an engineer who is still reachable afterwards.
Answered before you ask
How do UK GDPR and data protection obligations affect what you build?
They affect the architecture, which is why the question belongs in scoping rather than in a compliance review at the end. The practical consequences are usually four. Where the data is hosted — since everything deploys into your own cloud accounts, you pick the region, and UK or EU residency is a configuration choice rather than a negotiation. What gets collected — we default to collecting only what a feature genuinely needs, because unnecessary personal data is only ever a liability. Who can access it — access runs through credentials you hold and can revoke. And what leaves the system — particularly relevant for AI features, where sending personal data to a model provider is a processing decision that should be deliberate. We are happy to sign a data processing agreement. We are not a law firm and will not tell you that a build makes you compliant; we will build it so that your DPO or solicitor has a straightforward job.
Can you invoice in pounds, and how does VAT work?
We invoice in USD as standard, and GBP arrangements are available on request — say so during scoping and it is agreed with the quote rather than raised at the end. On VAT: we are an overseas supplier and do not charge UK VAT on our invoices. For business-to-business services, this is typically handled by your own accountant under the reverse charge, where you account for the VAT on your return and, if you are fully taxable, recover it in the same movement, so the net effect is usually nil. That is the general treatment rather than advice about your specific position, so confirm it with your accountant. Either way, the quoted number is the number, with nothing added later.
Where will our data and infrastructure actually be hosted?
Wherever you choose, in accounts you hold. That is the direct consequence of the deployment model rather than a special arrangement for UK clients: we do not host client products on our own infrastructure, so there is no default location of ours for anything to sit in. In practice you tell us the constraint — UK region, EU region, a particular provider your business already has a relationship or agreement with — and the infrastructure is configured accordingly at the start. You hold the credentials throughout and can audit or move it at any point without involving us.
Time zones, how often we talk, and whether distance slows a build down are answered on the working with us across borders page. Ownership, NDAs and support are on the full FAQ.