Notes on building better software.

Engineering, process, and startup lessons from building affordable, production-ready web, mobile, and AI software.

July 17, 20267 min read

Cost to Build a SaaS Product: Real Numbers for 2025

The cost to build a SaaS product ranges from $15K to $250K. Learn where budgets get wasted and how to cut development costs without technical debt.

SaaS DevelopmentMVP StrategyStartup Budget
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July 16, 20268 min read

Should I Build a Mobile App or Web App First?

A decision framework for choosing mobile vs web first. Learn how user context, distribution, and budget determine which platform to build first.

Mobile DevelopmentWeb DevelopmentProduct StrategyMVP
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June 24, 20268 min read

What custom software actually costs in 2025 (and why AI changed the math)

A plain-English breakdown of what drives the price of custom software in 2025 — where the money really goes, and why modern tooling and AI lower the cost without lowering the quality.

PricingWebAI
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June 10, 20266 min read

Why we build a free prototype before you pay anything

A working prototype before a contract sounds risky for the studio and safe for the client. Here is why we do it anyway, and how it de-risks a software project for both sides.

ProcessStartups
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May 27, 20268 min read

React Native vs Flutter in 2025: how we actually choose for client apps

Not a spec-sheet war. A studio view of when React Native wins, when Flutter wins, and the handful of real questions that decide it for the apps we ship to the App Store and Play Store.

MobileEngineering
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May 13, 20268 min read

How to add an AI agent to your product without breaking it

AI agents are easy to demo and hard to ship. A practical guide to adding one to a real product — scoping, guardrails, cost control, and the failure modes to plan for before launch.

AIEngineering
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