Fixed scope. One clear quote.
We don't publish a rate card, because a rate card prices a guess. We price what we've agreed to build, after you've seen a prototype of it — and the number doesn't move unless the scope does.
How pricing works
A free prototype first
Before any quote, we build a clickable prototype of your core product. It costs nothing and carries no obligation — and it is what makes an accurate quote possible instead of a padded estimate.
Scope agreed in writing
Once the prototype is right, we write down exactly what is being built. That document is the scope, and the quote is priced against it.
One clear quote
A single number for the agreed scope. No retainers, no markups, no line items for overhead you did not ask for.
Changes are quoted, never charged silently
Anything beyond the agreed scope is quoted before it is built, so you decide. There are no change fees and no surprise invoices.
Fixed scope vs. the alternatives
The question isn't only what software costs — it's who carries the risk when the estimate is wrong. Each model answers that differently.
Hourly billing
- The final cost is unknown when you sign
- Slower work costs you more, which rewards the wrong thing
- Every scope question becomes a billing conversation
- Budgeting for it means padding for the worst case
Agency retainer
- You pay monthly whether or not the month produced much
- Account managers and sales overhead are inside the rate
- Work is queued against other clients on the same retainer
- Leaving usually means leaving the code and accounts behind
Freelancer
- Usually the lowest headline rate
- Availability and continuity depend on one person
- Design, build, testing, and deployment are rarely all covered
- Handover quality varies and is rarely part of the agreement
WizCodes
- Scope and price agreed in writing before work starts
- One quote covering design, build, testing, and deployment
- You talk to the engineer building it, not an account manager
- Everything ships to your accounts — you own 100% from day one
What the quote covers
Everything needed to get the product built and into your hands. There is no separate line for deployment, handover, or the things a build should include anyway.
- UI/UX design
- Engineering and testing
- Deployment to your own accounts
- App Store / Play Store submission where relevant
- SEO and performance work as standard
- IT consulting and technical support
- All code, repositories, credentials, and keys
Why it costs less than an agency
Not because the work is smaller. Because the price isn't carrying anything that isn't engineering. There are no account managers, no sales layer, no markups, and no retainers. Modern tooling and AI also let a senior team ship production-quality software considerably faster than the process most agencies still price for — and we pass that saving on instead of keeping it. Quality, security, and SEO are part of every build, not upsells.
There's a longer breakdown of where software budgets actually go in what custom software actually costs.
Get a number for your project
Tell us what you want to build and we'll come back with a scoped plan, a timeline, and one quote — after you've seen a free prototype of it.