Bookings written to your calendar, order updates triggered by your own systems, and AI replies that hand to a human with the thread intact — on the channel your customers already open. Your Meta account, your number, your data.
No app to install, no portal login, no email that goes unread. For huge parts of Europe, India, Latin America and the Middle East, WhatsApp is the default way people contact a business — and response rates there are not comparable to email.
A conversation that ends in a booking written to your calendar, an order looked up in your database, or a ticket opened in your helpdesk. Messaging with nothing behind it is a nicer inbox; the value is in what happens after the message.
Natural language for understanding what someone wants, deterministic logic for anything involving money, availability or personal data. Confirmations are never left to a model to phrase from memory.
Check real availability, take the booking, write it to your calendar, and confirm — inside the chat.
Proactive notifications people actually read, triggered by state changes in your own system.
Product browsing and repeat orders for businesses whose customers buy the same things regularly.
Answer the repetitive questions, look up an order, and hand to a human with the history attached.
Capture and qualify enquiries into your CRM instead of losing them in a shared phone.
Appointment reminders, renewals and payment nudges, sent automatically within the platform rules.
This is a platform you are building on, not an open channel. Meta's rules decide what is possible, and they are far easier to design around than to discover halfway through a build. All four of these come up in scoping.
The 24-hour window
You can reply freely only within 24 hours of the customer's last message. After that, approved templates only.
Templates need approval
Anything proactive is pre-written, submitted to Meta and reviewed. Transactional content passes; unsolicited marketing does not.
Priced per conversation
Not per message, and rates vary by country and category. Billed by Meta to your account, never marked up through us.
A dedicated number
Once a number is on the API it leaves the normal WhatsApp app. Usually a new number, decided before setup.
Real-time voice AI for customer support teams. Listens to live calls, transcribes with Whisper, and surfaces optimal response suggestions — so agents handle complex clients with confidence.
Fully autonomous lead generation and outreach agent. Identifies prospects from target websites, generates personalized proposals via LLM, and delivers them — zero human touch.
AI-powered WhatsApp assistant that handles customer conversations, bookings, and lead capture automatically, wired into a custom backend.
Yes — the free WhatsApp Business app on a phone cannot be automated in any supported way, so anything beyond manual replies requires the Business Platform. Getting access means a Meta Business account, a verified business, a phone number dedicated to the API, and a display name that Meta approves. The number is genuinely dedicated: once it is on the API it can no longer be used in the normal WhatsApp app, which surprises people who wanted to keep using their existing business number by hand. We handle the technical setup and guide the verification, but the account is registered to you rather than to us, for the same reason everything else here deploys to your accounts — you keep the number, the templates and the message history if we stop working together.
They are the single most important constraint to understand before scoping, because they shape what is possible. WhatsApp only lets a business message someone freely within 24 hours of that person's last message. Outside that window you may only send a pre-approved template, submitted to Meta in advance and reviewed against their rules — which permit transactional and expected content but not unsolicited marketing. In practice this means anything proactive (reminders, order updates, renewal notices) has to be designed as templates up front, with variables slotted in at send time, rather than composed freely. It also means a conversation that goes quiet for a day cannot simply be resumed. We design the template set during scoping, because discovering this after the build changes what the system can do.
Separate, and billed by Meta directly to your account rather than through us. WhatsApp charges per conversation rather than per message, with the rate varying by country and by conversation category — a service conversation the customer started is priced differently from a marketing one you initiated, and rates differ substantially between markets. Meta also revises this pricing periodically, which is exactly why we do not quote figures here: a number published today would be wrong within a year and worse than no number. What we do during scoping is estimate your likely conversation volume and category mix so you can look up current rates and model the cost before committing. You hold the account, so you see real usage rather than a marked-up line on our invoice.
Yes, and it should — this is the part that decides whether customers end up trusting the channel. Handover triggers on explicit request, on repeated failure to understand, on detected frustration, or on any topic you have marked as human-only, such as complaints or anything involving a refund. Your team picks up in whatever they already use: a shared inbox, a helpdesk, or a simple agent view we build. The full conversation goes with it, so nobody is asked to repeat themselves. Because WhatsApp is a persistent thread rather than a session, the handover is invisible to the customer — they are simply still in the same chat, now with a person. Handover is scoped as a core feature, not a fallback.
Same underlying capabilities, meaningfully different constraints and behaviour. WhatsApp is asynchronous and persistent: someone can reply four hours later and the thread is still there, which is better for the customer and means the system must hold state far longer than a web session. It is identity-bound to a phone number, so you know who you are talking to across conversations without a login. It supports proactive outbound messaging, which a website widget cannot do at all. Against that, it is governed by Meta's rules — the 24-hour window, template approval, per-conversation pricing — where your own website is not. Many businesses run both from the same logic and knowledge base, which is how we usually build it.